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Mellow Yellow?

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Rashtriya Swayamsevak Sangh (RSS) is planning to launch a new soft drink made from cow urine.

You might be asking yourself, “WHY??”  This is a good question.  From what I could gather, the answer is two-fold.

One, RSS is a Hindu nationalist organization that has campaigned against Coca-Cola and Pepsi in the past.  They believe Western food imports corrupt Indian, and specifically Hindu, culture.  So they are working on a product that is developed by and for the Indian community.

Two, the cow is sacred in Hinduism.  Many Hindus believe cow urine has medicinal properties and some already drink it for religious festivals.  It is believed that mixing something from the cow with other ingredients like aloe vera and gooseberry will fight diseases like cancer and diabetes.

The beverage is currently undergoing laboratory testing and could be in stores by the end of the year.  No price or name has been set yet.

For all you doubters out there, Om Prakash (one of the heads of RSS) said, “Don’t worry, it won’t smell like urine and will be tasty too….[and] it’s going to be very healthy.”

The article.  And another.

Thanks to G!  Who is currently negotiating with the bovine beverage peepz to sponsor her quest to swim the Atlantic.

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Bianca

February 17, 2009

O_O


MarilyneL

February 17, 2009

haha, yeah, I heard about this story….great if it works and is as healthy as they say, but I will obviously have to be convinced by A LOT OF PEOPLE that it has good taste hehe :P


Nina

February 17, 2009

What the heck? That’s so disgusting! But hey… people do a lot of crazy stuff! And it works as long as they believe in it!
A friend of mine made a course and now she can heal the soul with only lying her hands on people. Because she and the universe are one now! And she uses the strength of the universe! ^^ I love her deeply but I won’t let her touch and heal me hehe… I’m too rational to believe in stuff like this. But it helps her. After a hurting break-up she gets new hope with only lying her hands on herself… works for her – makes me happy, too ;)


G

February 17, 2009

Bahaha. My energy drink of choice for the swim.


jessica f

February 17, 2009

i’m not surprised. people in asia eat things that we consider “strange” here in the U.S.-ie my grandma use to make us cow tongue soup, chicken feet, and cow stomach/intestines. I never ate it though GROSS. I’m pretty sure ppl in india will drink it even though we are left thinking….WTF?!


ccb

February 17, 2009

i do eat some ‘fear factor’ worthy delicacies cause i grew up with it. ^_^;>

i for one think beef jerky and hard pretzels are weird so i guess we all basically have our own oddities.


taylor nikole

February 17, 2009

*barf*


foretold

February 17, 2009

Well, cows are holy and elephants are working machines in idea, that’s for sure. I always found it soothing how Indian people worship their cows.

Anyway, did you hear that they make a special kind of paper out of elephant dung there in India?


kristina

February 17, 2009

Um….ew?


G

February 17, 2009

I think the girls should try this lovely mellow yellow on their retreat :P


Ash

February 17, 2009

Of course you, G, would be the one to find this news. =P


charisse

February 17, 2009

nasty.


foretold

February 17, 2009

All that remains to say is MOO!


Emma-Lu

February 17, 2009

I guess it makes sense, I mean, if the cow is sacred to Hindu culture, then you’re drinking Sacred Juice. For me a win!


Sayrah

February 17, 2009

that’s just nasty haha I’ll stick to my water and Sprite and Vault, thanks


G

February 17, 2009

Vault kills. I don’t think cow pee does :P


Sayrah

February 17, 2009

Vault pwns cow pee! And no one knows for sure if cow pee doesn’t kill….you could take one swig and BAM! Deadness :P


G

February 17, 2009

If cow pee killed, I wouldn’t let it sponsor my swim :P


Sayrah

February 17, 2009

well good luck with that, maybe this energy drink really will give you wings :P

Speaking of Red Bull…would they call this Yellow Cow?


G

February 17, 2009

Bovine Powah!


Sayrah

February 17, 2009

so we get meat from a cow, now we’re going to get a drink…I’m assuming we’re eventually going to get something from their cow patties, like Little Debbies or something


Sayrah

February 17, 2009

and they can be called Cow Patties! I’m a friggin genius, I need to call this company up with all my ideas

kidding


G

February 17, 2009

Ewwwww. That def won’t be sponsoring me. Hahaha, Cow Pies!


Sayrah

February 18, 2009

they can sponsor me, I have no shame…nothing to lose


G

February 18, 2009

One notch below me hahaha.


Sayrah

February 18, 2009

I aim for the lowest point possible :D

A cow is like a buffet now, you got your beverages with milk and whatever this is, your main course of meats, and soon dessert in the form of Cow Patties! No wonder the cow is so important to some folks :P

You think cow pee can get you pregnant?


G

February 18, 2009

Dare to dream, Sayrah :P

Omg, maybe cow pee can prevent you from getting pregnant! :P


Sayrah

February 18, 2009

Oh wow! Maybe it can! there are just all kinds of possible uses for cow pee….it’s probably the elixir of life too! :P


Nina

February 18, 2009

Maybe I’m old-fashioned but I think the only liquid of a cow I wanna drink is milk!


foretold

February 18, 2009

@Nina: agreed.

hey, so if cow pee is supposed to be that good, why don’t we try this with human pee? who will be our guinea pig for our evil experiments? hahaha… *evillaugh*


Nina

February 18, 2009

@foretold: Of course always the one who has that glorious idea =P