Mellow Yellow?
Rashtriya Swayamsevak Sangh (RSS) is planning to launch a new soft drink made from cow urine.
You might be asking yourself, “WHY??” This is a good question. From what I could gather, the answer is two-fold.
One, RSS is a Hindu nationalist organization that has campaigned against Coca-Cola and Pepsi in the past. They believe Western food imports corrupt Indian, and specifically Hindu, culture. So they are working on a product that is developed by and for the Indian community.
Two, the cow is sacred in Hinduism. Many Hindus believe cow urine has medicinal properties and some already drink it for religious festivals. It is believed that mixing something from the cow with other ingredients like aloe vera and gooseberry will fight diseases like cancer and diabetes.
The beverage is currently undergoing laboratory testing and could be in stores by the end of the year. No price or name has been set yet.
For all you doubters out there, Om Prakash (one of the heads of RSS) said, “Don’t worry, it won’t smell like urine and will be tasty too….[and] it’s going to be very healthy.”
Thanks to G! Who is currently negotiating with the bovine beverage peepz to sponsor her quest to swim the Atlantic.





Bianca
February 17, 2009O_O