(Photo from American Apparel)

No oda brodas can deny!

What? The title not catchy enough? How’s about this blog post, then? Yes? LET ME HEAR A “HOLLA!” … No? My homie career ended as soon as it began. Sad, sad.

Back to the post then. Many of you might have heard of the fantastical brand store named American Apparel, where all the cool, hip kids hang out and shop. If your answer to this is “no”, then you are probably out of the loop. American Apparel is a clothing manufacturer, retailer and wholesale company that has some pretty good attention from consumers all around the world. As of late, American Apparel has started a new ad campaign that has people from all over the world sending in pictures…of their butt. That’s right, your eyes are not playing tricks on you. I said “butt.” Also known as: bottom, bum, buttocks, booty, junk in da trunk, among other things. Thus you are now in the “loop”. No need for thanks -although chocolates are always welcome.

American Apparel is trying to find “The Best Bum of the World” to be the new “face” of their intimates and briefs line. People, specifically women, from all over the world are supposed to send in pictures of their butt clad in American Apparel boxers, briefs or intimates and online voters vote for the best looking one! Hot dang. The winners, are to be flown to L.A to be photographed and featured online as the “new faces.”

On the web page, there are numerous submissions of ladies showing their bootaay in a manner many might find to lower a woman’s standards, to say the least. The campaign is obviously causing a ruckus all around the place, with issues coming left and right of the fact that they are: objectifying women, promoting negative advertising through the misuse of sexuality, pimpin’ their website that it now resembles an adult site, helping spread the viral plague of sending provocative pictures through digital media, continuing the whole idea of the “ideal” body type (or body part type) to the youth, among looootsss of other shtuff.

Normally at this point, I would provide a link for y’all, but since some of the material is not very appropriate for all the youngin’s we have axed the linking idea. Sorry, peeps! If your parents cover your eyes at the movie theatres it’s probably for a reason. Safety first!

What other issues can happen when campaigns such as these arise? What do you think of American Apparel’s move?

Thoughts on this GBD? Opinions? POST ‘EM! We wanna hear ‘em!